Hoang, H.M.T., Nguyen, L.M.T., Nguyen, K.T., Dinh, T.Q. and Tran, L.T. 2023. Factors Affecting University Brand Management in Vietnam: An Exploratory Study at Private Universities in Hanoi. Vietnam Journal of Education. 7, 3 (Sep. 2023), 252–263. DOI:https://doi.org/10.52296/vje.2023.261.